Brand New Justice, Second Edition 2024 pdf epub mobi 电子书


Brand New Justice, Second Edition

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发表于2024-11-23

Brand New Justice, Second Edition 2024 pdf epub mobi 电子书

Brand New Justice, Second Edition 2024 pdf epub mobi 电子书

Brand New Justice, Second Edition 2024 pdf epub mobi 电子书



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出版者:Butterworth-Heinemann
作者:Simon Anholt
出品人:
页数:192
译者:
出版时间:2005-01-27
价格:USD 34.95
装帧:Paperback
isbn号码:9780750666008
丛书系列:

图书标签: brand  商业  communication  Branding  Goldsmiths  2006   


Brand New Justice, Second Edition 2024 pdf epub mobi 电子书 图书描述

Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. "Brand New Justice", now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms. It includes controversial and thought-provoking analysis of issues that are central to 21st century economic thought; radical new thinking on wealth-creation in the developing world. It unites world-class branding and marketing knowledge with an emerging-market development agenda. It provides concrete answers to the problems of anti-capitalism, medium level poverty and the brand backlash; a way for the marketing and advertising industries to regain respect and a more positive reputation.

Brand New Justice, Second Edition 2024 pdf epub mobi 电子书

Brand New Justice, Second Edition 2024 pdf epub mobi 电子书
想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
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