A detailed blueprint for planning and executing special events with flair—and without unexpected surprises and expenses

Special events such as fundraising galas, conferences, and product launches are complicated, fraught with thousands of details, and have to come off without a hitch. This book gives readers practical advice on every aspect of organizing and managing special events, such as how to choose the best venue; preparing and managing the budget; scheduling; coordinating food and beverages; selecting decor, themes, and entertainment; media; and staffing.

Includes many forms, checklists, and tips for planning and managing events

Features examples of events where things went right—and wrong

Provides techniques to maximize savings and avoid surprises

Judy Allen (Toronto, Ontario) is President of Judy Allen Productions, a full-service event planning production company that designs, produces, and orchestrates special events worldwide. She is a speaker at industry conferences and a contributor to such publications as Meeting and Incentive Travel magazine and Toronto Special Events.