Marketing the Professional Services Firm 2024 pdf epub mobi 电子书

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发表于2024-11-17

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出版者:John Wiley & Sons

作者:Laurie Young

出品人:

页数:417

译者:

出版时间:2005-09-23

价格:USD 55.00

装帧:Hardcover

isbn号码:9780470011737

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图书标签: 品牌

Marketing the Professional Services Firm 2024 pdf epub mobi 电子书图书描述

Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessible and compelling. With case studies from a range of companies including J. Walter Thompson, market research companies, the big four accounting firms, Headhunters, Interbrand and large US legal firms, it is intended to become the definitive book for effective strategic marketing in professional services.

Marketing the Professional Services Firm 2024 pdf epub mobi 电子书

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