Web Metrics 2024 pdf epub mobi 电子书

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发表于2024-11-09

Web Metrics 2024 pdf epub mobi 电子书

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出版者:Wiley

作者:Jim Sterne

出品人:

页数:356

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出版时间:2002-6-15

价格:USD 40.00

装帧:Paperback

isbn号码:9780471220725

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图书标签: 社会网互联网 DM&BI

Web Metrics 2024 pdf epub mobi 电子书图书描述

There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals. Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5) Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience Companion Web site contains links to online tools, resources, and white papers

Web Metrics 2024 pdf epub mobi 电子书

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