齣品人：馮誌鋒

Publisher：Franci Feng

主編：黃麗萍

Editor in Chief：Joyce Huang

責任編輯：何玉芬、楊蓓

Executive Editor：Tori He、Dasiy Yang

策劃：深圳檸檬傳播

Hatcher：Shenzhen Lemon Communication

設計：深圳朗圖設計

Design：Shenzhen Rito Design

經銷：深圳藝力文化

Franchiser：Shenzhen Artpower

深圳檸檬傳播：www.chinalemon.com

Shenzhen Lemon Communication：www.chinalemon.com

深圳朗圖設計：www.rito.cn

Shenzhen Rito Design：www.rito.cn

一本關於生活設計哲學的書

A book about the living design philosophy

一本濃縮瞭24傢精選傢居品牌經營理念的書

A book concentrate 24 well-chosen brand about living idea

一本生活玩傢，玩味生活人士愛不釋手的書

A book which is loved by the living player

一本設計師靈感來源的書

A book for you to touch the design afflatus

一本值得室內設計師、建築師、傢居産品設計師、平麵設計師共同擁有的書

A book for all the interior designer、architect、furniture disigner and plane designer

在中國這個熱衷重建的年代，發展商到處兜售各自的生活方式，所謂理想人居住讓大傢辯得麵紅耳赤。所謂生活態度亦被迅猛增長的購買力兼收並蓄、信手拈來、快速拋棄，成為中國式的速食文化。

全球化亦深深影響著分布在全球的有著不同信仰的傢居品牌，他們與跨行業、跨國界的設計師閤作，他們委托同樣的製造廠生産，他們用同樣的方式銷售……

全球化為他們提供瞭無可比擬的資本、人纔、市場條件，全球化亦可稱為他們的墳墓。如何保持自己的差異化的設計、生産與銷售優勢。保持自我獨特的設計哲學，如何在同化浪潮中尋求異化是他們麵臨的最大的挑戰。我們在全球精選瞭24個傢居品牌，從遙遠的北歐，到意大利、德國、英國、瑞典、荷蘭等歐洲國傢，到美國，甚至到鄰近的日本、香港……不同的文化背景，不同的地域分布，形成他們獨特的性格，對生活的不同見解。雖然，他們本身也是全球化的一部分，但他們通過差異化的定位，選擇與重組，使到即使是最微細的部分，也被打上最個性化的烙印，從而産生異化的效應。如果你是傢居業者、建築師、産品設計師或平麵設計師，因職業習慣而拿起本書，又或者隻是應機緣，巧閤拿起這本書的，我們都希望透過每一段品牌的故事及對華，與你分享他們的品牌成長曆程，對品質、細節的關注，及對創新孜孜不倦地追求，共同思考其對生活理念的選擇和追求，感受這全球化曆程中，異化精神的創意衝擊，甚至為你的生活帶來一點啓示。

The globalization seems to have been inevitable, and in the age of being favored in the reconstruction in China, the developers sell their respective life styles everywhere, and everyone has argued to be flushed for the so-called human residence. The so-called life attitude is also absorbed, picked up and quickly abandoned by the purchasing power that is quickly growing, and becomes Chinese –style fast-food culture.

The globalization also deeply affects the household brands distributed around.The whole world and having the different beliefs ,and they cooperate with the designers across the industries and across the national boundaries, and they commission the same manufac-turer to produce, and they sell in the same way……

The globalization has provided them with the unexampled conditions for the capital, the talent and the market, and the globalization can also become their grave. How to keep their own differentiated advantages for the design, the production and the sales, and how to maintain their own design philosophy, and how to pursue the dissimilation in the wave of the assimilation is the biggest challenges they are facing.We have elaborately selected 24 household brands in the whole world, from the faraway North Europe, to ltaly, Germany ,UK, Sweden and Netherlands, to USA, and even to the neighboring Japan and Hong Kong……The different cultural backgrounds and the different regional distribution have formed their unique characteristics and the different opinions for the life. Although, they themselves are also part of the globalization, through the differentiated orientation, selection and recombination, they have fulfilled that even if the most tenuos part has also been marked with the most individualized brand, thus to produce the effects in the dissimilation.

If you are an architect, a product designer ,a graphic designer or a practitioner in the human residence domain, taking up this book for the professional habit, or just by chance ,through each segment of the story and the dialogue for the brand ,we wish to share the growing course of their brands ,the attention for the quality, the detail and pursuit for the life idea together, and to feel the impacts of the originality in the dissimilation spirit in the course of the globalization and even bring some inspirations for you life.