Essentials of Health Care Marketing 2024 pdf epub mobi 电子书
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发表于2024-12-24
Essentials of Health Care Marketing 2024 pdf epub mobi 电子书
Essentials of Health Care Marketing 2024 pdf epub mobi 电子书
Essentials of Health Care Marketing 2024 pdf epub mobi 电子书
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出版者:Jones & Bartlett Publishers
作者:Eric N. Berkowitz
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页数:0
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出版时间:2003-06
价格:USD 77.95
装帧:Paperback
isbn号码:9780763732684
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Essentials of Health Care Marketing 2024 pdf epub mobi 电子书 图书描述
A complete curriculum of marketing management tools and techniques, ideal for graduate, and upper level graduate courses, is contained in this text. Filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organizations, and more, the chapters cover market research, strategy, and the strategic marketing process. Each chapter also includes study questions, objectives, and charts. Instructor's manual available.
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Essentials of Health Care Marketing 2024 pdf epub mobi 电子书
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