Essentials of Health Care Marketing 2024 pdf epub mobi 电子书


Essentials of Health Care Marketing

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发表于2024-12-24

Essentials of Health Care Marketing 2024 pdf epub mobi 电子书

Essentials of Health Care Marketing 2024 pdf epub mobi 电子书

Essentials of Health Care Marketing 2024 pdf epub mobi 电子书



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出版者:Jones & Bartlett Publishers
作者:Eric N. Berkowitz
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页数:0
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出版时间:2003-06
价格:USD 77.95
装帧:Paperback
isbn号码:9780763732684
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Essentials of Health Care Marketing 2024 pdf epub mobi 电子书 图书描述

A complete curriculum of marketing management tools and techniques, ideal for graduate, and upper level graduate courses, is contained in this text. Filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organizations, and more, the chapters cover market research, strategy, and the strategic marketing process. Each chapter also includes study questions, objectives, and charts. Instructor's manual available.

Essentials of Health Care Marketing 2024 pdf epub mobi 电子书

Essentials of Health Care Marketing 2024 pdf epub mobi 电子书
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