Essentials of Health Care Marketing

出版者:Jones & Bartlett Publishers

作者:Eric N. Berkowitz

页数:0

出版时间:2003-06

价格:USD 77.95

装帧:Paperback

isbn号码:9780763732684

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A complete curriculum of marketing management tools and techniques, ideal for graduate, and upper level graduate courses, is contained in this text. Filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organizations, and more, the chapters cover market research, strategy, and the strategic marketing process. Each chapter also includes study questions, objectives, and charts. Instructor's manual available.