Fashion Retailing

出版者:Prentice Hall

作者:Ellen Diamond

页数:432

出版时间:2005-01-10

价格:USD 80.60

装帧:Paperback

isbn号码:9780131776821

图书标签:营销retailingfashionpolyuFashionRetail

<P style="MARGIN: 0in 0in 0pt" soNormal> The only retailing book that exclusively focuses on the fashion segment of the retailing industry, its complete coverage includes the author&rsquo;s personal experience, in-depth interviews with industry professionals, and a wealth of pertinent photographs, exposing fashion retailing as a &ldquo;multi-channel&rdquo; industry. Beginning with a broad overview of fashion retailing, this book then focuses on on-site environments, management and control functions, merchandising fashion products, communicating with clientele, and finally ends with a useful appendix about careers in fashion. An excellent handbook for retail executives and managers in the field.</P>

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