Destined to be one of the sports books of the year ... Like Dynasty rewritten by Le Carre.
Unlacing the story of how sport became so full of money. Today, sport is big business, and Adidas and Puma are two of the biggest global brands, paying stars, clubs and competitions to wear their label, dominating everywhere from football pitches to magazine pages. This is the incredible story of how the rivalry between two brothers turned sport into an industry. It all began in the 1920s, when Adi and Rudi Dassler started a shoe business in a small German town. It was an instant success, but soon personal rivalries began to pull the two brothers apart, and by the end of the Second World War it was outright warfare. Forced to split the company between them, Adi and Rudi not only split their family and their hometown, but went on to divide retailers, sportsmen and countries for the next five decades with their rival brands: Adidas and Puma. Charting the story of how these businesses revolutionized the world of sport - exploiting advertising, influencing fashions and following the money at every turn - "Pitch Invasion" also tells the tales of some of the greatest sportsmen of all time, revealing the Pele pact, Boris Becker''s unfortunate contribution to the demise of Puma, and just how Adidas helped Mohammed Ali win his biggest fight. Reaching right up to today''s world of multibillion-dollar corporations, looking at how the arrival of Nike affected the pitch and the significance of Adidas''s recent takeover of Reebok, this is an incredible sporting drama of competition, greed, bribery, passion and shoes.
發表於2025-01-30
Pitch Invasion 2025 pdf epub mobi 電子書 下載
看瞭這書,纔知道,阿迪達斯和彪馬的老闆原來竟是親兄弟,而且兩人在二戰時都是納粹黨成員。 這個傢族對世界體育尤其是體育的商業化發展起到瞭至關重要的作用,他們的營銷方法,基本上就是行賄。 沒有看過耐剋發傢的書,估計美國人做的更商業化。所謂的品牌運作,所謂的營銷,...
評分看瞭這書,纔知道,阿迪達斯和彪馬的老闆原來竟是親兄弟,而且兩人在二戰時都是納粹黨成員。 這個傢族對世界體育尤其是體育的商業化發展起到瞭至關重要的作用,他們的營銷方法,基本上就是行賄。 沒有看過耐剋發傢的書,估計美國人做的更商業化。所謂的品牌運作,所謂的營銷,...
評分看瞭這書,纔知道,阿迪達斯和彪馬的老闆原來竟是親兄弟,而且兩人在二戰時都是納粹黨成員。 這個傢族對世界體育尤其是體育的商業化發展起到瞭至關重要的作用,他們的營銷方法,基本上就是行賄。 沒有看過耐剋發傢的書,估計美國人做的更商業化。所謂的品牌運作,所謂的營銷,...
評分看瞭這書,纔知道,阿迪達斯和彪馬的老闆原來竟是親兄弟,而且兩人在二戰時都是納粹黨成員。 這個傢族對世界體育尤其是體育的商業化發展起到瞭至關重要的作用,他們的營銷方法,基本上就是行賄。 沒有看過耐剋發傢的書,估計美國人做的更商業化。所謂的品牌運作,所謂的營銷,...
評分看瞭這書,纔知道,阿迪達斯和彪馬的老闆原來竟是親兄弟,而且兩人在二戰時都是納粹黨成員。 這個傢族對世界體育尤其是體育的商業化發展起到瞭至關重要的作用,他們的營銷方法,基本上就是行賄。 沒有看過耐剋發傢的書,估計美國人做的更商業化。所謂的品牌運作,所謂的營銷,...
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Pitch Invasion 2025 pdf epub mobi 電子書 下載