Persuasive Technology 2025 pdf epub mobi 電子書 下載


Persuasive Technology

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Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army?

"Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumersanyone who wants to leverage or simply understand the persuasive power of interactive technologywill appreciate the compelling insights and illuminating examples found inside.

Persuasive technology can be controversialand it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.

* Filled with key term definitions in persuasive computing

*Provides frameworks for understanding this domain

*Describes real examples of persuasive technologies

Persuasive Technology 2025 pdf epub mobi 電子書 下載

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發表於2025-01-31

Persuasive Technology 2025 pdf epub mobi 電子書 下載

Persuasive Technology 2025 pdf epub mobi 電子書 下載

Persuasive Technology 2025 pdf epub mobi 電子書 下載



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出版者:Morgan Kaufmann
作者:B.J. Fogg
出品人:
頁數:224
譯者:
出版時間:2002-12
價格:USD 39.95
裝幀:Paperback
isbn號碼:9781558606432
叢書系列:

圖書標籤: 交互設計  心理學  設計  說服  用戶研究  行為設計  tech  persuasive   


Persuasive Technology 2025 pdf epub mobi 電子書 下載
想要找書就要到 本本書屋
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

Persuasive Technology pdf epub mobi 用戶評價

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案例書。。到底要不要跳HCI這個坑呢,感覺越瞭解越迷。。

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先驅之作 雖然觀點簡單但考慮時代畢竟已經很不錯瞭 有些還挺有前瞻性…

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bjfogg的大作,跳進這個坑,總得讀讀挖坑人的書。

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先驅之作 雖然觀點簡單但考慮時代畢竟已經很不錯瞭 有些還挺有前瞻性…

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There's always a book making you wonder why you've missed it for so long.For a programmer,programming is just a tool,code itself is cold,it's the shining idea and consistent passion make it warm.Thus,always open to knowledge from other backgrounds like psychology,behavioral economics,education.etc,is really a necessity instead rather than a plus.

Persuasive Technology 2025 pdf epub mobi 電子書 下載


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