Green to Gold 2024 pdf epub mobi 电子书


Green to Gold

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发表于2024-11-08

Green to Gold 2024 pdf epub mobi 电子书

Green to Gold 2024 pdf epub mobi 电子书

Green to Gold 2024 pdf epub mobi 电子书



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出版者:Yale University Press
作者:Director Daniel C. Esty
出品人:
页数:384
译者:
出版时间:2006-10
价格:USD 27.50
装帧:Hardcover
isbn号码:9780300119978
丛书系列:

图书标签: green  管理  health  YY-环境类  Gold  袁岳  环境类  to   


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The essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from it

This book explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors' years of experience and hundreds of interviews with corporate leaders around the world, Green to Gold shows how companies generate lasting value, cutting costs, reducing risk, increasing revenues, and creating strong brands, by building environmental thinking into their business strategies. Daniel C. Esty and Andrew S. Winston provide clear how-to advice and concrete examples from companies like BP, Toyota, IKEA, GE, and Nike that are achieving both environmental and business success. The authors show how these cutting-edge companies are establishing an “eco-advantage” in the marketplace as traditional elements of competitive differentiation fade in importance. Esty and Winston not only highlight successful strategies but also make plain what does not work by describing why environmental initiatives sometimes fail despite the best intentions.

Green to Gold is written forexecutives at every level and for businesses of all kinds and sizes. Esty and Winston guide leaders through a complex new world of resource shortfalls, regulatory restrictions, and growing pressure from customers and other stakeholders to strive for sustainability. With a sharp focus on execution, Esty and Winston offer a thoughtful, pragmatic, and inspiring road map that companies can use to cope with environmental pressures and responsibilities while sparking innovation that will drive long-term growth. Green to Gold is the new template for global CEOs who want to be good stewards of the Earth while simultaneously building the bottom line.

Green to Gold 2024 pdf epub mobi 电子书

Green to Gold 2024 pdf epub mobi 电子书
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