On Message 2024 pdf epub mobi 电子书

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发表于2024-06-03

On Message 2024 pdf epub mobi 电子书

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出版者:Sage Publications Ltd

作者:Dr Pippa Norris

出品人:

页数:224

译者:

出版时间:1999-05-28

价格:USD 125.00

装帧:Hardcover

isbn号码:9780761960737

丛书系列:

图书标签: 传播理论

On Message 2024 pdf epub mobi 电子书图书描述

To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public's civic engagement, agenda priorities, and party preferences.

On Message 2024 pdf epub mobi 电子书

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