Restaurant Marketing for Owners and Managers (Wiley Restaurant Basics Series)

出版者:Wiley

作者:Patti J. Shock

页数:240

出版时间:2003-10-17

价格:USD 30.00

装帧:Paperback

isbn号码:9780471226277

The complete guide to marketing for restaurant managers

<LI>How do I market my restaurant to prospective customers? <LI>Do loyalty programs really work? <LI>How do I communicate with my local newspaper to get the biggest "bang" for my marketing buck? By providing specific tools and methods tying marketing theory to practice, this concise, easy-to-use book provides restaurant and foodservice managers with answers to these marketing questions and many more.

Part of the Restaurant Basics Series, this hands-on resource offers a variety of material that is applicable to the day-to-day operation of a foodservice business, including strategies linking the location and design of a restaurant with its menu and pricing, as well as guidance on how to imple-ment a marketing plan and budget.