Communication Theories 2025 pdf epub mobi 电子书

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发表于2025-02-11

Communication Theories 2025 pdf epub mobi 电子书

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出版者:Allyn & Bacon

作者:Werner J. Severin

出品人:

页数:432

译者:

出版时间:June 19, 2000

价格:$78.70

装帧:Paperback

isbn号码:9780801333354

丛书系列:

图书标签: Communication 传播学 Theories 美国英文原版 media theory communication

Communication Theories 2025 pdf epub mobi 电子书图书描述

The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Internet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication. For readers interested in exploring mass communication theory.

Communication Theories 2025 pdf epub mobi 电子书

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