Communication Theories

出版者:Allyn & Bacon

作者:Werner J. Severin

页数:432

出版时间:June 19, 2000

价格:$78.70

装帧:Paperback

isbn号码:9780801333354

图书标签:Communication传播学Theories美国英文原版mediatheorycommunication

The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Internet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication. For readers interested in exploring mass communication theory.

用户评价

作为教材真的算是很清楚很好用的一本了。。。这本已用完= =

#坡国教材

考试的时候才发现这是本不错的书，许多模型和原理都值得学习，但是缺憾是无法作为一本读物来阅读。

#坡国教材

考试的时候才发现这是本不错的书，许多模型和原理都值得学习，但是缺憾是无法作为一本读物来阅读。