Communication Theories

出版者:Allyn & Bacon

作者:Werner J. Severin

页数:432

出版时间:June 19, 2000

价格:$78.70

装帧:Paperback

isbn号码:9780801333354

图书标签:Communication传播学Theories美国英文原版mediatheorycommunication

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The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Internet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication. For readers interested in exploring mass communication theory.

用户评价

#坡国教材

有了翻译版本，可我想看原版。

居然真的没有中文版。。。

#坡国教材

有了翻译版本，可我想看原版。