Best Practice Cases in Branding 2024 pdf epub mobi 电子书

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发表于2024-12-25

Best Practice Cases in Branding 2024 pdf epub mobi 电子书

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出版者:Prentice Hall

作者:Kevin Lane Keller

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页数:304

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出版时间:2002-11-22

价格:USD 41.60

装帧:Paperback

isbn号码:9780131411333

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Best Practice Cases in Branding 2024 pdf epub mobi 电子书图书描述

The twelve cases in this book, written by Kevin Lane Keller, one of the international leaders in the study of strategic brand management and integrated marketing communications, feature some of the world's most successful brands and companies, including Levi Strauss & Co., Intel, Nike, and DuPont. Keller's cases examine the strategic brand management process, best practice guidelines, and how to best build and manage brand equity. For executives and managers in marketing and/or brand management. This book is suggested for use with Strategic Brand Management, 2e,</U> also by Kevin Lane Keller and published by Prentice Hall.

Best Practice Cases in Branding 2024 pdf epub mobi 电子书

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