Unleashing the Idea Virus 2024 pdf epub mobi 电子书

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发表于2024-07-07

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出版者:Simon & Schuster Audio

作者:Seth Godin

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页数:0

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出版时间:2001-03-01

价格:USD 20.00

装帧:Audio CD

isbn号码:9780743504232

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Unleashing the Idea Virus 2024 pdf epub mobi 电子书图书描述

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus.

In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfuly launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.

Unleashing the Idea Virus 2024 pdf epub mobi 电子书

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