Brand Manners 2024 pdf epub mobi 电子书


Brand Manners

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发表于2024-11-29

Brand Manners 2024 pdf epub mobi 电子书

Brand Manners 2024 pdf epub mobi 电子书

Brand Manners 2024 pdf epub mobi 电子书



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出版者:John Wiley and Sons Ltd
作者:Hamish Pringle
出品人:
页数:314
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出版时间:2003-03-25
价格:180.00元
装帧:Paperback
isbn号码:9780470856109
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Brand Manners 2024 pdf epub mobi 电子书 图书描述

How often has a companya s handling of a customera s telephone call turned out to be a turn--off? How often has a customer query in the retail environment turned into a relationship--killer, rather than a loyalty--builder? No matter how good the work behind brand positioning and communication, a reputation can be ruined by one poor interaction with a customer. The challenge for any brand--focused company is to ensure that the whole organisation actually a livesa the brand. New in paperback, Brand Manners is the runaway bestseller that demonstrates why a company needs, and how it can create, a branded service culture that consistently exceeds customer expectations. Drawing on a host of major case studies, Hamish Pringle and William Gordon show how any company can align its internal and external brand values to build a a self--confidenta organisation.

Brand Manners 2024 pdf epub mobi 电子书

Brand Manners 2024 pdf epub mobi 电子书
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