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Segmentation & Positioning for Strategic Marketing Decisions 2024 pdf epub mobi 电子书

Segmentation & Positioning for Strategic Marketing Decisions
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发表于2024-11-17

Segmentation & Positioning for Strategic Marketing Decisions 2024 pdf epub mobi 电子书

Segmentation & Positioning for Strategic Marketing Decisions 2024 pdf epub mobi 电子书

Segmentation & Positioning for Strategic Marketing Decisions 2024 pdf epub mobi 电子书


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出版者:South-Western Educational Pub
作者:James H. Myers
出品人:
页数:358
译者:
出版时间:1996-07-01
价格:USD 49.95
装帧:Hardcover
isbn号码:9780877572596
丛书系列:

图书标签: marketing  Strategic   

Segmentation & Positioning for Strategic Marketing Decisions 2024 pdf epub mobi 电子书 图书描述

Useful to both consumer marketers and business-to-business researchers, this detailed and engaging book delves much more deeply into segmentation than other marketing handbooks. Myers mediates between discussing the intricacies of segmentation and positioning techniques and showing the ways these techniques can be interpreted and used in the real world. The book covers measuring scales, cluster analysis, conjoint analysis, multivariate analysis, CHAID, and classification and regression trees. Other chapters deal with perceptual positioning maps?point and vector, value maps laddering techniques, and quadrant analysis. Myers uses examples to explain research analysis and provides practical information. In addition to explaining how to evaluate results, he provides caveats and explains pitfalls of each technique.

Segmentation & Positioning for Strategic Marketing Decisions 2024 pdf epub mobi 电子书
Segmentation & Positioning for Strategic Marketing Decisions 2024 pdf epub mobi 电子书
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