Asking Questions 2024 pdf epub mobi 電子書 下載


Asking Questions

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Asking Questions pdf epub mobi 著者簡介

About the Author

Norman M. Bradburn is the Tiffany and Margaret Blake Distinguished Service Professor emeritus psychology, at the Harris Graduate School of Public Policy and the Graduate School of Business at the University of Chicago. He was a senior vice president at the National Opinion Research Center.

Seymour Sudman was a Walter H. Stellner Distinguished Professor of Marketing and deputy director and research professor at the Survey Research Laboratory at the University of Illinois, Urbana-Champaign. Professor Sudman died in 2000.

Brian Wansink is Professor of Marketing, Nutritional Science, Advertising and Agricultural and Consumer Economics at the University of Illinois Urbana-Champaign. He is also Research Professor at Cornell University and at Wageningen University in the Netherlands.


Asking Questions pdf epub mobi 圖書描述

Book Description

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires?the most widely used method for collecting information about peoples attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.

From the Back Cover

"The best single source about the present state of knowledge of questionnaire construction."

–Choice

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires–the most widely used method for collecting information about people’s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys. Asking Questions guides you through how to

Determine what information is needed

Phrase questions to minimize bias and distortion

Obtain successful questions from existing questionnaires

Control the level of threat

Order questions to encourage response

Select the best administration method

Adapt questions and format to specific situations

Test and validate the completed survey

Evaluate and revise the questionnaire for improved results

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Asking Questions 2024 pdf epub mobi 電子書 下載



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評分

我最近讀瞭數本重慶大學齣版社“萬捲方法”係列的書。這個係列中小部分是用中文寫的,大部分則是外文翻譯過來的。而外文翻譯的這些書,翻譯的質量往往很差。不過我還是一直堅持一個觀點,我們不應該因為翻譯的問題而拒絕一本好書。國內關於社會學方法論的書籍本來就很少,挑選...  

評分

字體很扁, 看著很彆扭, 紙張顔色太白太亮, 看起來很纍, 重點是翻譯的相當拗口~~~~ 嚴重不推薦! 另外,求推薦問捲設計類圖書,謝謝! PS .豆評,居然還有字數限製!!!!!多加標點算數麼~~

評分

我最近讀瞭數本重慶大學齣版社“萬捲方法”係列的書。這個係列中小部分是用中文寫的,大部分則是外文翻譯過來的。而外文翻譯的這些書,翻譯的質量往往很差。不過我還是一直堅持一個觀點,我們不應該因為翻譯的問題而拒絕一本好書。國內關於社會學方法論的書籍本來就很少,挑選...  

評分

字體很扁, 看著很彆扭, 紙張顔色太白太亮, 看起來很纍, 重點是翻譯的相當拗口~~~~ 嚴重不推薦! 另外,求推薦問捲設計類圖書,謝謝! PS .豆評,居然還有字數限製!!!!!多加標點算數麼~~

評分

字體很扁, 看著很彆扭, 紙張顔色太白太亮, 看起來很纍, 重點是翻譯的相當拗口~~~~ 嚴重不推薦! 另外,求推薦問捲設計類圖書,謝謝! PS .豆評,居然還有字數限製!!!!!多加標點算數麼~~

類似圖書 點擊查看全場最低價
出版者:Jossey-Bass
作者:Norman M. Bradburn
出品人:
頁數:448
譯者:
出版時間:2004-4-30
價格:USD 40.00
裝幀:Paperback
isbn號碼:9780787970888
叢書系列:

圖書標籤: 我想讀  衛生政策  research  Marketing  問題  判斷  決策  methodology   


Asking Questions 2024 pdf epub mobi 電子書 下載
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