Satisfaction 2024 pdf epub mobi 电子书


Satisfaction

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发表于2024-12-23

Satisfaction 2024 pdf epub mobi 电子书

Satisfaction 2024 pdf epub mobi 电子书

Satisfaction 2024 pdf epub mobi 电子书



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出版者:McGraw-Hill Companies
作者:Richard L. Oliver
出品人:
页数:448
译者:
出版时间:1997
价格:GBP 95.99
装帧:Hard Cover
isbn号码:9780070480254
丛书系列:

图书标签: 市场研究  psychology   


Satisfaction 2024 pdf epub mobi 电子书 图书描述

Book Description

Designed for MBA and doctoral programs that have a quality/satisfaction sequence, this new text about the meaning, causes, and consequences of customer satisfaction derives from the author's twenty years of research on the topic. The book covers every psychological aspect of satisfaction formation and is applicable to all consumables, product or service. After defining satisfaction, reviewing current research, and describing what the best practitioners in the field of satisfaction measurement are doing today, the author broadens the determinants of satisfaction to include needs, excellence (quality), fairness, and regret ("what might have been"). Chapters on satisfaction processes including dissonance, attribution of responsibility, consumption affect, and consumption processing culminate in a "consumption processing model." The book concludes with chapters that consider such postpurchase consequences as complaining behavior and customer loyalty and it discusses why an understanding of satisfaction psychology is vitally important to management.

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Satisfaction 2024 pdf epub mobi 电子书

Satisfaction 2024 pdf epub mobi 电子书
想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

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