An Introduction to International Marketing 2024 pdf epub mobi 电子书
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发表于2024-04-28
An Introduction to International Marketing 2024 pdf epub mobi 电子书
An Introduction to International Marketing 2024 pdf epub mobi 电子书
An Introduction to International Marketing 2024 pdf epub mobi 电子书
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An Introduction to International Marketing 2024 pdf epub mobi 电子书 图书描述
International Marketing demystifies the language and eliminates the jargon associated with this complex subject. It provides the reader with a thorough guide that is both accessible and understandable, explaining how to:
Identify information sources for international marketing
Develop sutiable approaches for entering new markets
Develop tactical plans for overseas markets using the elements of the marketing mix Packed with case studies and examples which show how successful international marketing techniques have been implemented in practice, this book provides a thorough grounding in a difficult subject.
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