Introduction
PART 1 Step-by-Step Design..............................................................................08
Step 1 Establish Your Mission...........................................................................10
Step 2 Do Some Research................................................................................12
Step 3 Creat a Plan..............................................................................................16
Step 4 Choose a Format.....................................................................................18
Step 5 Choose a Style..........................................................................................20
Step 6 Define the Steps and Stages.................................................................22
Step 7 Choose Your Tools...................................................................................26
Step 8 Creat a Name, a Defining Phrase, and a Nameplate.......................28
Step 9 Compose the Content.............................................................................30
Step10 Illustrate the Message.............................................................................34
Step11 Assemble the Pieces...............................................................................36
Step12 Find a Printer..............................................................................................40
Step13 Prepare,Print,and Proof It........................................................................44
Step14 Mail It...........................................................................................................48
PART 2 Design Recipes
How to Use the Recipes.......................................................................................52
Style 1 Ad Banner...................................................................................................54
Style 2 Bulletin........................................................................................................62
Style 3 Elements....................................................................................................70
Style 4 Icons............................................................................................................78
Style 5 Jacket..........................................................................................................86
Style 6 Lines...........................................................................................................94
Style 7 Newspaper................................................................................................102
Style 8 Objects.......................................................................................................110
Style 9 Postcard.....................................................................................................118
Style10 Squared.....................................................................................................126
Style11 Tabs............................................................................................................134
Style12 Tall..............................................................................................................142
Style13 Wing...........................................................................................................150
Glossary...................................................................................................................158
Index..........................................................................................................................160
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