The Price Advantage (Wiley Finance) 2024 pdf epub mobi 电子书

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发表于2024-12-01

The Price Advantage (Wiley Finance) 2024 pdf epub mobi 电子书

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出版者:John Wiley & Sons

作者:Michael V. Marn

出品人:

页数:304

译者:

出版时间:2004-02-04

价格:USD 75.00

装帧:Hardcover

isbn号码:9780471466697

丛书系列:

图书标签: pricing mackinsey

The Price Advantage (Wiley Finance) 2024 pdf epub mobi 电子书图书描述

The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers with comprehensive guidance through the maze of pricing issues. The authors demonstrate why pricing excellence is critical to corporate success and profitability, then explain state-of-the-art approaches to analyzing and improving your own pricing strategy for any product or service. Their advice is critical for readers who need to develop pricing strategies that work in both good economic times and bad.

The Price Advantage (Wiley Finance) 2024 pdf epub mobi 电子书

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