New and Improved

Richard S. Tedlow is the MBA Class of 1949 Professor of Business Administration at Harvard Business School, where he is a specialist in the history of business.

出版者:Harvard Business School Press

作者:Richard S. Tedlow

页数:528

出版时间:1996-2-1

价格:GBP 14.99

装帧:Paperback

isbn号码:9780875846729

图书标签:商业原版《财富》推荐75本书技术和创新《财富》杂志推荐的75本商业必读书FORTUNE金融商业财富》杂志推荐的75本商业必读书

Featuring a new introduction by the author that considers the impact of technology and the electronic environment, this seminal history of mass marketing is an account of how the United States became the world's first and foremost consumer society.

Traces the emergence of standardized brand-name products for the mass market through corporate confrontations, shrewd financial agreements and inspirational sales programs.

Considering the roles of demographic change, advances in transportation and communication, and corporate culture, Tedlow illustrates the dynamics of competition by recounting the epic confrontations between Coke and Pepsi, Ford and GM, A&P and its rivals, and Sears and Montgomery Ward.