Book Description
COMPETITIVE ADVANTAGE introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into 'activities', or the discrete functions or processes that represent the elemental building blocks of competitive advantage. Now an essential part of international business thinking, COMPETITIVE ADVANTAGE takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company's relative cost position. Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities. That the phrases 'competitive advantage' and 'sustainable competitive advantage' have become commonplace is testimony to the power of Porter's ideas. COMPETITIVE ADVANTAGE has guided countless companies, business school students, and scholars in understanding the roots of competition. Porter's work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable.
Book Dimension :
length: (cm)23.4 width:(cm)15.3
發表於2024-12-23
Competitive Advantage 2024 pdf epub mobi 電子書 下載
經典的理論,曾經為它通宵達旦,為它據理力爭。雖然新興的理論越開越被更多的人所采納接受,但不可否認,Porter仍然是最有魅力的存在
評分經典的理論,曾經為它通宵達旦,為它據理力爭。雖然新興的理論越開越被更多的人所采納接受,但不可否認,Porter仍然是最有魅力的存在
評分經典的理論,曾經為它通宵達旦,為它據理力爭。雖然新興的理論越開越被更多的人所采納接受,但不可否認,Porter仍然是最有魅力的存在
評分經典的理論,曾經為它通宵達旦,為它據理力爭。雖然新興的理論越開越被更多的人所采納接受,但不可否認,Porter仍然是最有魅力的存在
評分經典的理論,曾經為它通宵達旦,為它據理力爭。雖然新興的理論越開越被更多的人所采納接受,但不可否認,Porter仍然是最有魅力的存在
圖書標籤: 戰略 商業 管理 競爭優勢 英文原版 職場與管理 商 (English)
這本書大概翻翻各章節標題就行瞭.某種程度上來說,value chain這個詞已經說完瞭一本書的內容,剩下的隻是具體的解構的問題.
評分porter!!!!!!!!
評分porter!!!!!!!!
評分porter!!!!!!!!
評分porter!!!!!!!!
Competitive Advantage 2024 pdf epub mobi 電子書 下載