Smart Alliance

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出版者:Yale University Press
作者:J. Gary Taylor
出品人:
页数:304
译者:
出版时间:2004-04-10
价格:USD 19.00
装帧:Hardcover
isbn号码:9780300102338
丛书系列:
图书标签:
  • 发展议题-全球化 
  • 公民图书馆(广州) 
  • CSR 
  •  
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Large and wealthy global companies too often fail to acknowledge environmental responsibility or workers' rights. This book tells the dramatic story of one company-- Chiquita Brands International--that decided to change the negative paradigm. Formerly the notorious United Fruit Company, a paternalistic organization that gave the name "Banana Republic" to tropical countries in Central America, Chiquita defied all expectations in the mid-1990s by forming agreements with the Rainforest Alliance that transformed not only the corporation itself but also an important segment of the banana industry. Gary Taylor and Patricia Scharlin reveal the inside story of how corporate executives, banana workers, local leaders, and conservation advocates learned to work together and trust one another. Over the objections of skeptical critics, Chiquita and the Rainforest Alliance established a Better Banana "seal of approval" to certify genuine efforts to improve soil and water quality, ensure rainforest conservation, and enhance worker health and safety. This chronicle of their collaboration, told objectively and with extensive documentation, presents a promising new model of cooperative behavior-a model that shows how multinational companies can become motivated to solve critical global problems.

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A classic case study.

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A classic case study.

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A classic case study.

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A classic case study.

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A classic case study.

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