60-Minute Brand Strategist 2024 pdf epub mobi 電子書 下載


60-Minute Brand Strategist

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60-Minute Brand Strategist pdf epub mobi 著者簡介


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Praise for 60-Minute Brand Strategist: "A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world." (Angela Ahrendts, CEO, Burberry). "Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society." (Mauro Porcini, Chief Design Officer, PepsiCo Inc.). "Idris' book teaches us how to engage today's increasingly cynical consumers on a deeper emotional level to build real equity and leadership. He demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends!". (Blair Christie, SVP and CMO, Cisco Systems, Inc.). "It's rare to find a book that's both inspiring and practical but Idris nailed it! He has crafted the ultimate guide to brand building in the connected world with visual clarity and thought-provoking strategy." (Eric Ryan, cofounder, Method Products, Inc.). This book is about one thing only: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership. 60-Minute Brand Strategist offers a fast-paced, field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combination of perspectives from business strategy, customer experience, and even anthropology, this new and updated edition outlines the challenges traditional branding faces in a hyper-connected world. This essential handbook of brand marketing offers an encyclopedia of do's and don'ts, including new case studies of how these concepts are being used by the world's most successful and valuable brands. 60-Minute Brand Strategist is your battle plan, filled with powerful branding tools and techniques to win your customers' hearts and defeat the competition.

60-Minute Brand Strategist 2024 pdf epub mobi 電子書 下載

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發表於2024-12-23

60-Minute Brand Strategist 2024 pdf epub mobi 電子書 下載

60-Minute Brand Strategist 2024 pdf epub mobi 電子書 下載

60-Minute Brand Strategist 2024 pdf epub mobi 電子書 下載



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出版者:John Wiley & Sons
作者:Idris Mootee
出品人:
頁數:256
譯者:
出版時間:2013-6-18
價格:GBP 24.99
裝幀:Hardcover
isbn號碼:9781118625163
叢書系列:

圖書標籤: Branding  Marketing   


60-Minute Brand Strategist 2024 pdf epub mobi 電子書 下載
想要找書就要到 本本書屋
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

60-Minute Brand Strategist pdf epub mobi 用戶評價

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recently bought and a good bed reading:)

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作者學過社會學。。

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十分良心的品牌導論書 作者很用心地講解瞭品牌的作用而且圖文並貌十分有趣。感覺作者用瞭不少社會學和傳播學的框架 結閤商業管理模式 內容十分豐富 點到即止.比我那本厚厚的品牌管理戰略教材好看多瞭

評分

十分良心的品牌導論書 作者很用心地講解瞭品牌的作用而且圖文並貌十分有趣。感覺作者用瞭不少社會學和傳播學的框架 結閤商業管理模式 內容十分豐富 點到即止.比我那本厚厚的品牌管理戰略教材好看多瞭

評分

recently bought and a good bed reading:)

60-Minute Brand Strategist 2024 pdf epub mobi 電子書 下載


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