Promotional Strategy 2024 pdf epub mobi 电子书


Promotional Strategy

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发表于2024-11-08

Promotional Strategy 2024 pdf epub mobi 电子书

Promotional Strategy 2024 pdf epub mobi 电子书

Promotional Strategy 2024 pdf epub mobi 电子书



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出版者:Pinnaflex Educational Resources Inc
作者:James F. Engel
出品人:
页数:0
译者:
出版时间:2000-04
价格:USD 74.95
装帧:Paperback
isbn号码:9781893673052
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Promotional Strategy 2024 pdf epub mobi 电子书 图书描述

The book takes an innovative approach to promotional strategy and focuses on the integration of the entire promotion mix, not just advertising. As with prior editions, this edition is built on a solid behavioral foundation.

The authors' conviction is that advertising, trade promotion, consumer promotion, personal selling, direct marketing, public relations and publicity, and corporate advertising are all component parts of one integrated promotional mix. Today, most other authors and marketing practitioners also advocate this integrated marketing communication approach.

The book presents numerous practical, real-world examples, illustration, advertisements and cases and has been thoroughly updated and expanded to include topics of greatest importance to today's students and marketing practitioners.

A thorough discussion of the Internet for advertising and direct marketing is presented and media promotion and utilization statistics have been updated through 1999.

Promotional Strategy 2024 pdf epub mobi 电子书

Promotional Strategy 2024 pdf epub mobi 电子书
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Promotional Strategy 2024 pdf epub mobi 电子书


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