Mercer explains his memoir's title this way: "Hard time goes slowly and painfully and leaves a man bitter.... Time at Shakespeare and Company was as soft as anything I'd ever felt." His graceful narrative follows struggling writers as they live on potato soup and dreams at Paris's famous expatriate bookshop. Mercer, a former Ottowa Citizen crime reporter, finds himself at Shakespeare one gloomy Parisian day in 1999, in his late 20s, with not much money and no plans for the future, trying to evade some angry newspaper sources back home. With little fanfare, he is taken into the store by its owner, George Whitman, a kindly yet scatterbrained man, who explains, "I run a socialist utopia that masquerades as a bookstore." Mercer begins working as an eager unpaid employee, running errands, acting as a referee between the writers who hang out there and ringing up sales (it's no B&N superstore: when Mercer asks where the credit card machine is, he's told, "Dude, Shakespeare and Company doesn't even have a telephone. Of course we don't take credit cards"). Mercer portrays the assorted characters and their adventures with an eye for detail and a wry sense of humor. Francophile book lovers will enjoy his finely crafted memoir.