Plenty has already been written about marketing theory and planning. That's not what this book is about. Instead, it's a no-nonsense look at what really causes technology marketing to succeed or fail--and practical advice for entrepreneurs who don't have time or money to waste on experiments.

The Green Banana Papers is packed with valuable tips and insights you can use immediately. Finally, a book for the skeptical, the confused, the disappointed--and every other executive who's spent money on marketing but isn't sure why.

Chris Coleman founded Folio Z, the first technology marketing firm in the Southeast, in Atlanta in 1986. Her firm has launched, branded and promoted more than 200 technology products worldwide and merged recently with Multi-Media Holdings, Inc., in Washington, D.C. Coleman is co-author of Winning the Technology Talent War: A manager's guide to recruiting and retaining technical talent in a dot-com world and a member of the National Speakers Association.