"The Google Story" (using logo) is the definitive account of one of the most remarable organizations of our time. Every day over sixty-four million people use Google in more than one hundred languages, running billions of searches for information on everything and anything. Through the creative use of cutting-edge technology and a series of groundbreaking business ideas, Google's thirty-two year old founders, Sergey Brin and Larry Page, have in ten years taken Google from being just another internet start-up to a company with a market value of over US$80 billion. Based on scupulous research and extraordinary access to the inner workings of Google, this book takes you inside the creation and growth of a company that has become so familiar its name is used as a verb around the world. But even as it rides high, Google wrestles with difficult challenges in a business that changes at lightning speed. In this fully updated edition of the 2005 title, David A. Vise brings readers fully up to speed on the latest developments and issues facing the company as it continues to expand and innovate while trying to sustain the guiding vision of its founders' mantra: Do No Evil. 'If you want to know how the Google boys became wealthy and powerful beyond dreams, then David Vise's assiduously researched "The Google Story" is for you.' - "Sunday Telegraph". 'If Google were to take on critical faculties as well as its other attributes Vise's book would probably come out on top.' - "The Times".
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Google作為互聯網有著傳奇色彩的公司，這本書呈現瞭一個很好的商業案例。書中有許多有用的行業數據和行業信息，以及值得藉鑒的google的融資操作過程和獨樹一幟的發展理念和企業文化。 最後附錄中 23 google search tips 以及google cheat sheet 很實用。
評分這便是美國新聞記者以慣用的手筆與方式刻畫的傳記。內容乏味，平鋪直敘的。如果喜歡Google又想練習練習英文閱讀，那倒不妨一讀。如果你曾在較常一段時間關注過Google，那這本書對你來說隻是浪費金錢。
評分說到web2.0，大傢肯定會說Web2.0是以Flickr、43Things.com等網站為代錶，以Blog、TAG、SNS、RSS、wiki等社會軟件的應用為核心，依據六度分隔、xml、ajax等新理論和技術實現的互聯網新一代模式。不過，說到現在web2.0的搜索網站是怎樣的呢？ 曾經對彆人說過，我可...
評分文風自然就不說瞭，沒什麼吸引人的地方。就google故事本身來說，因為沒有看過傳說中的'the search'，所以還是知道瞭一些以前不知道的事情。 比方，google並不像傳說中那樣‘do not do evil’，從作者的描寫來看，它還是很注重賺錢這件事的。作者多次提到google怎樣怎樣就是‘...
評分A must-read for Google fans. Knowing how it originally comes from and grows up let u understand the inner spirit better. A great company serves a purpose. Keeping the purpose and serving it beyond best makes a company great. Moreover, the phrase Page said ...
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