Trump University Marketing 101 pdf epub mobi txt 电子书下载 2025

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Don Sexton is Professor of Business at Columbia University and principle of The Arrow Group, Ltd.®, a marketing consulting and training firm whose clients have included GE, Citigroup, IBM, and Pfizer, among many others. He has taught at Columbia for more than 35 years, is a recipient of the Business School’s Distinguished Teaching Award, and has written numerous articles on marketing and branding issues. He is often quoted in prominent media such as The New York Times, Business Week, and Beijing’s China Economic Daily.

出版者:John Wiley & Sons Inc

作者:Don Sexton

出品人:

页数:319

译者:

出版时间:2006-6

价格:191.98元

装帧:HRD

isbn号码:9780471916901

丛书系列:

图书标签:

marketing
营销
管理
university
trump
Englishbook

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Trump University Marketing 101 combines the biggest name in business with the 40-year teaching experience of one of the most well-known marketing thinkers in academia. Without an MBA in marketing, how can today’s entrepreneurs and business owners stay on top of what’s happening in marketing? How can they find the best new ideas and avoid those tactics that don’t work or just lead to trouble? Trump University Marketing 101 presents all the basics of a marketing MBA. Each chapter focuses on one key marketing idea and explores it in a straightforward, non-academic manner with exercises and examples that show the idea in action. But more than basic instruction, Sexton also includes his own methodologies for making vital marketing decisions–the same methodologies major corporations pay top-dollar to have him teach their employees. Don Sexton is Professor of Business at Columbia University and principle of The Arrow Group, Ltd.®, a marketing consulting and training firm whose clients have included GE, Citigroup, IBM, and Pfizer, among many others. He has taught at Columbia for more than 35 years, is a recipient of the Business School’s Distinguished Teaching Award, and has written numerous articles on marketing and branding issues. He is often quoted in prominent media such as The New York Times , Business Week , and Beijing’s China Economic Daily .

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个人书摘，仅供参考。原文地址：http://babyfacer.blogspot.com/2011/01/trump-university-marketing-101.html Donald Trump: To me, a great promoter is a person who can take a piece of garbage and sell it. That's not me. I build really high-quality buildings. I ...

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