Apples, Insights and Mad Inventors

Apples, Insights and Mad Inventors pdf epub mobi txt 电子书 下载 2025

出版者:John Wiley & Sons Inc
作者:Jeremy Bullmore
出品人:
页数:164
译者:
出版时间:2006-3
价格:217.00元
装帧:HRD
isbn号码:9780470029152
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Apples, Insights and Mad Inventors is a collection of timeless, thought–provoking observations on a range of marketing issues from one of the industry’s best–known names – Jeremy Bullmore. Most of the pieces originally appeared in the annual reports of WPP, while others were the basis for conference keynote addresses. With topics ranging from client management and brand management to strategy and product development, and sources of inspiration as diverse as Posh Spice and Benjamin Franklin, this entertaining and enlightening book is essential reading for any communications professional.

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