The Do-It-Yourself Lobotomy

The Do-It-Yourself Lobotomy pdf epub mobi txt 电子书 下载 2025

出版者:John Wiley & Sons Inc
作者:Monahan, Tom
出品人:
页数:266
译者:
出版时间:2001-2
价格:309.00元
装帧:HRD
isbn号码:9780471417422
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An Adweek Book

Master the techniques that top companies use to spark creativity

In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.

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