The Do-It-Yourself Lobotomy

出版者:John Wiley & Sons Inc

作者:Monahan, Tom

页数:266

出版时间:2001-2

价格:309.00元

装帧:HRD

isbn号码:9780471417422

An Adweek Book

Master the techniques that top companies use to spark creativity

In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.