Introducing Marketing Research 2024 pdf epub mobi 电子书

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发表于2024-12-25

Introducing Marketing Research 2024 pdf epub mobi 电子书

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出版者:John Wiley & Sons Inc

作者:Baines, Paul/ Chansarkar, B. A.

出品人:

页数:350

译者:

出版时间:2002-5

价格:448.00元

装帧:Pap

isbn号码:9780471497707

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Introducing Marketing Research 2024 pdf epub mobi 电子书图书描述

The primary purpose of marketing research is to gather information which will allow your company or organisation to make better, more informed decisions. Many textbooks have been published on marketing research but most are very quantitative and are also too detailed for students taking a one-semester course, they do not focus on important qualitative issues such as depth interviews and focus groups - Baines and Chansarkar redress this imbalance. Written as an introduction to marketing research for students taking a one-semester module, "Introducing Market Research" includes chapters on business to business marketing research and Internet marketing research. The authors adopt a practical focus and include numerous practical examples as well as coursework assignments.

Introducing Marketing Research 2024 pdf epub mobi 电子书

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