Charles Schwab

出版者:Wiley

作者:John Kador

页数:324

出版时间:2005-03-02

价格:USD 16.95

装帧:Paperback

isbn号码:9780471660583

图书标签:上海2010

Schwab's revolutionary approach to success in the face of adversity

Since its founding in 1973, Schwab has led the full-brokerage market by stressing customer service. Today, Schwab has established itself as a company with a unique identity: old-fashioned integrity meets technology-empowered financial services. Charles Schwab tells the compelling story of this organization's uncanny ability to reinvent itself around an unchanging set of core values. This book is organized into five sections, each representing a critical juncture for the company when it was forced to reinvent itself or be consumed. Along the way, Kador highlights Schwab's immutable laws, direct from the Chairman and CEO: 1) Create a cause, not a business; 2) the corporate vision is only as good as the values of its culture; 3) welcome upheaval. In the whirlwind economic environment we currently face, Charles Schwab provides readers with valuable lessons on how businesses can survive and thrive in any situation.

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嘉信作为为普通投资者服务而创立的证券经纪公司，在三件事上颇感自豪：不提供咨询；不打电话给客户推销；不收取经纪佣金。但在实现把自己建设成为全方位服务券商的愿景中，嘉信完全抛弃了它原先确定的准则。

嘉信作为为普通投资者服务而创立的证券经纪公司，在三件事上颇感自豪：不提供咨询；不打电话给客户推销；不收取经纪佣金。但在实现把自己建设成为全方位服务券商的愿景中，嘉信完全抛弃了它原先确定的准则。

嘉信作为为普通投资者服务而创立的证券经纪公司，在三件事上颇感自豪：不提供咨询；不打电话给客户推销；不收取经纪佣金。但在实现把自己建设成为全方位服务券商的愿景中，嘉信完全抛弃了它原先确定的准则。

嘉信作为为普通投资者服务而创立的证券经纪公司，在三件事上颇感自豪：不提供咨询；不打电话给客户推销；不收取经纪佣金。但在实现把自己建设成为全方位服务券商的愿景中，嘉信完全抛弃了它原先确定的准则。

嘉信作为为普通投资者服务而创立的证券经纪公司，在三件事上颇感自豪：不提供咨询；不打电话给客户推销；不收取经纪佣金。但在实现把自己建设成为全方位服务券商的愿景中，嘉信完全抛弃了它原先确定的准则。