Elements of Multinational Strategy 2025 pdf epub mobi 电子书

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发表于2025-01-01

Elements of Multinational Strategy 2025 pdf epub mobi 电子书

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出版者:Springer

作者:Keith Head

出品人:

页数:208

译者:

出版时间:2007-12-01

价格:39.95

装帧:Paperback

isbn号码:9783540744382

丛书系列:

图书标签: international business

Elements of Multinational Strategy 2025 pdf epub mobi 电子书图书描述

This textbook on international business integrates the academic study of international trade and foreign direct investment with the actual strategic and operational decisions of exporters and multinational enterprises. The book aims to merge managerial decision making in the internationally oriented firm with the conceptual tools provided by international economics.</P>

It first covers some basic material on exchange rates that is essential for understanding all types of international business transactions. It then focuses on trade, first analyzing the gains from trade and then enumerating the many costs of cross-border goods and service transactions. The four <STRONG>Elements of Multinational Strategy</STRONG> – factor advantages, trade costs, scale economies, and market sizes – will be applied to the decision of which multinational form best suits each firm. The book then takes up issues of central importance to firms that invest overseas: political risk, taxation, and expatriate assignments.</P>

Elements of Multinational Strategy 2025 pdf epub mobi 电子书

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