Designing Type pdf epub mobi txt 電子書下載2025

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Karen Cheng is a graphic designer and associate professor in the visual communications program at the University of Washington, Seattle.

出版者:Yale University Press

作者:Karen Cheng

出品人:

頁數:224

译者:

出版時間:Apr 17, 2006

價格:$29.95

裝幀:Paperback

isbn號碼:9780300111507

叢書系列:

圖書標籤:

字體
字體設計
設計
design
Typography
Font
typo
CAA圖書館

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As one of a graphic designer’s most essential tools, typefaces influence the appearance of visual print materials perhaps more than any other component. This essential book explains the processes behind creating and designing type. Author Karen Cheng discusses issues of structure, optical compensation, and legibility, with special emphasis given to the often overlooked relationships between letters and shapes in a font.

The book is illustrated with numerous diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams. A wide range of classic and modern typefaces is analyzed, including those from many premier contemporary type foundaries. Introductory essays and diagrams emphasize the history of type, the primary systems of typeface classification, the two main proportional systems for type, the parts of a letter, the effects of new technology on design methodology, the optical illusions that affect density and balance in letterforms, and the differences in form between basic serif typestyles. The book provides detailed guidelines for creating serif and sans serif letters, numbers, punctuation, and accents.

As design clients increasingly call for original and custom typefaces, Designing Type is a superb reference for both students and professional graphic designers.