FAQs on Marketing 2024 pdf epub mobi 电子书

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发表于2024-06-26

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出版者:

作者:Philip Kotler

出品人:

页数:168

译者:

出版时间:2005-6

价格:235.00元

装帧:

isbn号码:9789812618054

丛书系列:

图书标签: 营销

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Book Description

What is the mission of marketing? What do marketing managers need to be successful? What marketing strategies work best today? What is the best way to segment a market? How do you build a brand? What impact will the Internet have on marketing? How can you measure marketing accurately? These are just a few of the crucial questions that Kotler tackles in this book. Concise and to-the-point, but based on unrivalled experience and expertise, this book is essential for virtually every student and practitioner of business and marketing. It will become a great source of wisdom and inspiration at a time when marketing is becoming one of the dominant forces driving business everywhere.

Book Dimension

length: (cm)20.4 　　　　　　　　　　　　　 width:(cm)13.6

FAQs on Marketing 2024 pdf epub mobi 电子书

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