Book Description
From market research and packaging to TV advertising and publicity, all aspects of marketing are defined and explained in this overview of marketing terminology. Useful supplements in this updated edition include SWOT (strengths, weaknesses, opportunities, and threats) analyses and a sample print specification form.
Book Dimension
length: (cm)19.8 width:(cm)12.8
發表於2024-11-28
Dictionary of Marketing 2024 pdf epub mobi 電子書 下載
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Dictionary of Marketing 2024 pdf epub mobi 電子書 下載