The Myth of Excellence 2024 pdf epub mobi 电子书

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发表于2024-12-25

The Myth of Excellence 2024 pdf epub mobi 电子书

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出版者:Three Rivers Press

作者:Fred Crawford

出品人:

页数:272

译者:

出版时间:2003-5

价格:169.50元

装帧:Paperback

isbn号码:9780609810019

丛书系列:

图书标签: 风险投资

The Myth of Excellence 2024 pdf epub mobi 电子书图书描述

Ex•cel•lence (n.) 1. The clearly false and destructive theory that a company ought to be great at everything it does. 2. A mistaken goal in which the predictable outcome is that the company ends up world-class at nothing—not well-differentiated and therefore not thought of by consumers at the moment of need.

Based on exhaustive research, The Myth of Excellence provides conclusive evidence of the futility of trying to be excellent in all aspects of a commercial transaction—price, product, access, experience, and service. Instead, the strategy for your products and services should be to dominate on one element, differentiate on a second, and be at industry par (i.e., average) on the rest. Yes, it is okay to be average as long as your customers know specifically where and how you are superior and world-class.

The Myth of Excellence 2024 pdf epub mobi 电子书

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