公关能量释放 2024 pdf epub mobi 电子书

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发表于2024-12-29

公关能量释放 2024 pdf epub mobi 电子书

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出版者:John Wiley & Sons Inc

作者:Mark Weiner

出品人:

页数:247

译者:

出版时间:2006-12

价格:217.00元

装帧:HRD

isbn号码:9780787982799

丛书系列:

图书标签: communicators business association IABC-international of EN

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Using dozens of case studies from well-known companies such as General Electric,FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers aresearch-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.

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