事后警醒 2025 pdf epub mobi 电子书

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发表于2025-01-02

事后警醒 2025 pdf epub mobi 电子书

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出版者:Jossey-Bass

作者:Lori L. Silverman

出品人:

页数:288

译者:

出版时间:2006-10

价格:270.75元

装帧:精装

isbn号码:9780787982706

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This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands’ End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have.No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.

事后警醒 2025 pdf epub mobi 电子书

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