In "Brand from the Inside, " Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo , describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from "inside" the business--ensuring consistent authenticity, substance, and voice "throughout" the business--any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.
發表於2024-11-27
內在的品牌 2024 pdf epub mobi 電子書 下載
圖書標籤: HRmkt
內在的品牌 2024 pdf epub mobi 電子書 下載