An Advertiser's Guide to Better Radio Advertising 2024 pdf epub mobi 电子书

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发表于2024-11-27

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出版者:John Wiley*

作者:INGRAM

出品人:

页数:216

译者:

出版时间:2005-12

价格:388.27元

装帧:HRD

isbn号码:9780470012925

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An Advertiser's Guide to Better Radio Advertising 2024 pdf epub mobi 电子书图书描述

There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?. Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it?s role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsbury?s, British Airways, Carphone Warehouse, BT and the British Government.

An Advertiser's Guide to Better Radio Advertising 2024 pdf epub mobi 电子书

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