More Than a Name 2024 pdf epub mobi 電子書 下載


More Than a Name

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More Than a Name: An Introduction to Branding is a modern, visually instructive textbook offering a comprehensive introduction to the world of branding, from the theory to the practice of brand implementation.

This book explores the new world of the brand – now more powerful and prominent than ever and an academic subject in its own right. A key issue for brand design is to avoid seeing the brand solely in terms of the graphic element, rather than part of a whole creative process. Today a brand is no longer just a logo but a carefully orchestrated experience, supported by complex marketing budgets and sophisticated psychology.

Full of practical tips and contemporary examples from some of the world’s most well-known brands and brand agencies, this book will be indispensable for visual arts students, aspiring and practising copywriters, brand strategists and marketing professionals.

Key features

A unique textbook on the basics of modern branding, branding working practice and the anatomy of the brand.

In-depth exploration of marketing theories as applied to the brand experience.

With interviews from industry leaders, this is a book to learn from and keep as a reference.

Readership: Advanced

Graduate students of design, marketing and advertising, media communications and business studies.

Practising brand managers, designers and teachers in the field.

Professionals keen to keep abreast of the latest developments in branding.

More Than a Name 2024 pdf epub mobi 電子書 下載

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發表於2024-11-27

More Than a Name 2024 pdf epub mobi 電子書 下載

More Than a Name 2024 pdf epub mobi 電子書 下載

More Than a Name 2024 pdf epub mobi 電子書 下載



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出版者:AVA Publishing
作者:Melissa Davis
出品人:
頁數:240
譯者:
出版時間:2006-04-01
價格:USD 39.95
裝幀:Paperback
isbn號碼:9782940373000
叢書系列:

圖書標籤: ava  AVApublishing   


More Than a Name 2024 pdf epub mobi 電子書 下載
想要找書就要到 本本書屋
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

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讀瞭遼寜科學技術齣版社的中譯本,譯文生硬拗口,以至於內容顯得毫無主次,難以下咽,感覺沒有營養。另外中譯本封麵太難看瞭,沒想到內頁倒是豐富多彩

評分

讀瞭遼寜科學技術齣版社的中譯本,譯文生硬拗口,以至於內容顯得毫無主次,難以下咽,感覺沒有營養。另外中譯本封麵太難看瞭,沒想到內頁倒是豐富多彩

評分

讀瞭遼寜科學技術齣版社的中譯本,譯文生硬拗口,以至於內容顯得毫無主次,難以下咽,感覺沒有營養。另外中譯本封麵太難看瞭,沒想到內頁倒是豐富多彩

評分

讀瞭遼寜科學技術齣版社的中譯本,譯文生硬拗口,以至於內容顯得毫無主次,難以下咽,感覺沒有營養。另外中譯本封麵太難看瞭,沒想到內頁倒是豐富多彩

評分

讀瞭遼寜科學技術齣版社的中譯本,譯文生硬拗口,以至於內容顯得毫無主次,難以下咽,感覺沒有營養。另外中譯本封麵太難看瞭,沒想到內頁倒是豐富多彩

More Than a Name 2024 pdf epub mobi 電子書 下載


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