发表于2024-12-21
Strategic Dynamics 2024 pdf epub mobi 电子书
图书标签: Business 战略 strategy 销售 小布的经济学 商学院 Strategy Biz.Industry
"Strategic Dynamics: Concepts and Cases", by Burgelman, Grove, and Meza offers unique and valuable insight into strategy making for companies in information technology-driven industries. It is the product of over twelve years of teaching and research based on a unique combination of academic (Stanford's Robert Burgelman) and industry (Intel's Andy Grove) experience. The key themes and conceptual frameworks discussed in this book, along with its case studies and industry notes, provide instructors and students with a more complete viewpoint on the dynamic interactions of companies within industries and between industries than is typically found in books on strategy and technology strategy.
Strategic Dynamics 2024 pdf epub mobi 电子书