啤酒学校

出版者:John Wiley & Sons Inc

作者:Hindy, Steve/ Potter, Tom

页数:304

出版时间:2007-2

价格:153.00元

装帧:Pap

isbn号码:9780470068670

具体描述

What do you get when you cross a journalist and a banker? A brewery, of course. "A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalist′s skepticism–as though he has forgotten that he is reporting on himself. Tom is even less forgiving–he′s a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement."

—Michael Jackson, The Beer Hunter(r) "An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if that′s not enough, it is all about beer!"

—Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School "Great lessons on what every first–time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom′s book an A++!"

—Norm Brodsky, Senior Contributing Editor, Inc. magazine "Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight about building their business. It is clear that they learned a lot along the way. Readers can learn from these lessons too."

—Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor, The Road to Success: How to Manage Growth "Although we (thankfully!) never had to deal with the Mob, being held up at gunpoint, or having our beer and equipment ripped off, we definitely identified with the challenges faced in those early days of cobbling a brewery together. The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale."

—Ken Grossman, founder, Sierra Nevada Brewing Co.

用户评价

读完这本书，我的内心久久不能平静。这本书以一种近乎散文诗般的笔触，描绘了一幅幅光怪陆离却又无比真实的生活画卷。作者的叙事风格非常独特，时而跳跃，时而沉静，像是在带领读者进行一场迷离的梦境之旅。我尤其欣赏他对细节的捕捉能力，那些微小的动作、不经意的对白，都蕴含着巨大的信息量，需要反复咀嚼才能体会出其中的深意。这本书的节奏把握得非常好，张弛有度，高潮部分让人心跳加速，而舒缓之处又让人感到温暖和慰藉。它没有那种直白的、说教式的道理，而是通过一个个生动的故事，让读者自己去体会人生的况味。我感觉这本书像是映照我内心深处的一面镜子，让我看到了许多自己未曾察觉的面向。对于那些追求文字美感和思想深度的读者来说，这本书绝对是一次不容错过的精神洗礼。

这是一部需要用“沉浸式”来形容的作品。我几乎是抱着“朝圣”的心情去阅读的，因为它在文学圈内获得了极高的赞誉。书中对时代背景的考据和还原度令人叹为观止，作者显然是下了大功夫去查阅资料，笔下的一切都显得那么有根有据，让人信服。我特别欣赏作者那种克制而有力的叙事方式，他从不滥用华丽的辞藻，而是用最精准的语言去描绘最复杂的情感，这种“少即是多”的功力，着实让人佩服得五体投地。读到后面，我甚至感觉自己不再是读者，而是参与者，那些历史的洪流、命运的捉弄，都真切地发生在我的身边。这本书的深度在于其对人性复杂面的挖掘，它让我们看到，即便是最普通的人，在极端环境下也能展现出惊人的韧性和光辉。如果你想读一本真正能经受住时间考验的佳作，选它没错。

说实话，我原本对这类题材不太感冒，但朋友强力推荐后，我抱着试试看的心态翻开了它，结果完全被征服了！这本书的魅力就在于它的“陌生感”和“熟悉感”的完美融合。作者构建了一个全新的设定，但里面探讨的情感和人性却是我们每个人都息息相关的。我特别喜欢作者处理冲突的方式，不是那种简单的正邪对立，而是充满了灰色地带的道德困境，让人不得不去思考“对”与“错”的界限。阅读过程中，我经常会停下来，对着书中的某句话反复琢磨，它们就像散落在地上的宝石，闪烁着智慧的光芒。这本书的结构设计也很有意思，采用了非线性的叙事手法，看似零散的片段，最终却拼凑出了一个完整且震撼人心的全景图。这本书需要静下心来慢慢读，体会那种层层递进的惊喜感，绝对是近年来我读过的最令人耳目一新的作品之一。

这本书简直是我的心头好！我一拿到手就迫不及待地翻开了，结果一发不可收拾，完全沉浸在了那个奇妙的世界里。作者的文笔太绝了，每一个字都仿佛带着魔力，让我仿佛身临其境地体验着书中的每一个场景。他对于人物内心的刻画尤其细腻，那些复杂的情感纠葛，那些不为人知的挣扎，都被描绘得淋漓尽致。我甚至能感受到角色的喜怒哀乐，和他们一起经历那些高潮迭起的情节。故事情节设计得非常巧妙，充满了悬念和反转，让人猜不透接下来的走向，每一次翻页都充满了期待。最让我印象深刻的是，这本书探讨了一些非常深刻的社会议题，但却用一种非常引人入胜的方式呈现出来，让人在享受阅读乐趣的同时，也能引发深入的思考。这本书的格局很大，世界观的构建非常宏大且严谨，各种设定都经得起推敲，显示出作者深厚的功底和不凡的想象力。我强烈推荐给所有喜欢深度阅读和精彩故事的朋友们，它绝对值得你花费时间去细细品味。

这本书的阅读体验，用“酣畅淋漓”来形容都略显不足。它就像一剂强效的兴奋剂，从翻开第一页开始，就牢牢抓住了我的注意力，让我完全忘记了周围的一切。作者的叙事节奏极快，充满张力，每一个章节的结尾都设置了绝妙的钩子，让你不得不马上进入下一章。我特别喜欢书中那些充满想象力的比喻和象征手法，它们为故事增添了浓厚的艺术气息，使得原本可能略显沉重的题材变得轻盈而富有诗意。这本书的优点在于它在保持故事性的同时，成功地植入了很多哲学思考的内核，让你在追逐情节发展的同时，也能不断进行自我对话。另外，这本书的译文质量也相当高，语言流畅自然，完全没有翻译腔，这极大地提升了阅读的愉悦度。总而言之，这是一本高能、高智商、高感染力的作品，强烈推荐给所有追求极致阅读快感的读者！