Blackwell管理百科全书 2025 pdf epub mobi 电子书

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发表于2025-01-07

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出版者:

作者:Littler, Dale 编

出品人:

页数:404

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出版时间:1997-12

价格:1356.00元

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isbn号码:9781405102544

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Blackwell管理百科全书 2025 pdf epub mobi 电子书图书描述

This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information and communications technologies are assessed while retailing has been extensively revised to embrace contemporary trends. Features over 250 entries Includes new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy Assesses the implications of developments in new information and communications technologies Contains extensive revisions to the section on retailing to embrace contemporary trends

Blackwell管理百科全书 2025 pdf epub mobi 电子书

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