国际商务误区 Blunders in International Business 2024 pdf epub mobi 电子书

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发表于2024-11-26

国际商务误区 Blunders in International Business 2024 pdf epub mobi 电子书

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出版者:Blackwell Pub

作者:Ricks, David A.

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页数:182

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出版时间:2006-3

价格:226.00元

装帧:Pap

isbn号码:9781405134927

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国际商务误区 Blunders in International Business 2024 pdf epub mobi 电子书图书描述

This new edition of "Blunders in International Business" is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down. This book features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others. It conserves its well-liked, concise format. It includes several well-known blunders from previous editions have been replaced in order to update the lessons learned.

国际商务误区 Blunders in International Business 2024 pdf epub mobi 电子书

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