Marketing Excellence 2024 pdf epub mobi 电子书

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发表于2024-09-13

Marketing Excellence 2024 pdf epub mobi 电子书

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出版者:John Wiley & Sons Inc

作者:Hugh Burkitt

出品人:

页数:373

译者:

出版时间:2007-1

价格:361.00元

装帧:HRD

isbn号码:9780470060278

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图书标签: MKT

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Marketing is all about ideas. And Marketing Excellence is about good ideas made great. Thecompanies it features have been selected because they are winners – both literally and commercially. Literally in that they have received Marketing Society Awards for their work in Britain; commercially in that these efforts have resulted in measurable market success. They come from a diverse range of markets; it’s likely that some operate in yours. Written by two marketing thought leaders and featuring insights from a host of industry experts who have judged the Awards in recent years, here is a collection of brands and companies that are doing things right. From ketchup to cosmetics, it offers today’s most revealing, readable and above all relevant lessons in Marketing Excellence.

Marketing Excellence 2024 pdf epub mobi 电子书

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